I don't often read Greg Baum but did today and thought his Age article relevant to harness racing too
"..........
I'm jacking up at the way the presentation of sport is pitched exclusively at kids. Look around: the Big Bash League, the Australian Open, soon your friendly neighbourhood football code.
Here, something to bang together. There, something that explodes. Here, some dancing. There, bright colours and movement: remember those from your cot, and how they made you gurgle? Here, a big screen on which you might appear, if only you are colourful enough, and move a lot, and bang things together.
........
Through all the banging and crashing and firebombing and deafening, a sad subliminal message emerges. It is that promoters don't like, understand or trust their own game enough to make it the focus. They're scared that it is not engaging enough, and so, look over here, kids, and here, and here, anywhere but out there."
http://www.smh.com.au/sport/sport-is...19-h0l2v1.html
You have to get your product right and sell your product not fluff