Number one requirement is passion
Hi Kev,
Lucky enough to have spent some days with Jody in the last week. The guy does nothing but pump up the sport in every conversation he is involved in. He lives and breathes it 24/7. He is a firm believer that people must talk up the sport whenever an opportunity presents itself.
He is an incredible promoter and is able to talk to all walks of life from stable hands to Board members on a wide range of topics and most importantly he has empathy and understands each persons perspective. He knows we need everyone to buy in and have part to play if we are going to turn it around.