This year’s Mares Triple Crown may carry the biggest PR boon yet for the series, with champion mare Ladies In Red – a winner of 19 of 23 starts – a chance to line up.

Ladies In Red has been described by some renowned trots pundits as “the Winx of harness racing”.

“Ladies In Red is a headline act, there’s no doubt about that. Champions like her capture the imagination of fans and bring people back to the track,” HRV Chief Commercial Officer Fiona Mellor said.

“We are dialling up the marketing significantly to engage fans and if she were to run on Victoria Cup night, it would be a race night that racegoers will never forget.”


https://www.thetrots.com.au/news/art...ria-cup-night/

The ideas and marketing will have to improve out of sight Fiona (maybe they're finally going to have my 'Ladies In Red' night) as I reckon about 30% of the population knew who Winx was but Less than 1% know who Ladies In Red is