Ladbrokes and Neds gambling brands has launched a group of online television channels in Australia in a bid to boost engagement with punters.

Entain chief executive Dean Shannon said the content model is a first for the global wagering giant, calling it “unique”. He added: “Our ambition is to have wall-to-wall Australian and international racing broadcasts for customers and build a lot of bespoke content around that.”

Shannon did not share how much money was spent into the model, but called it a “serious amount of money.”

“A lot of streaming services are taking up a lot of people’s time and places where people might have ordinarily watched the races like Sky Channel, are probably declining in audience.

“We as wagering operators need to keep innovating in this space, and we need to keep the races in front of the customers to make sure it’s relevant. We are competing for that disposable income,” Shannon added.

https://www.mediaweek.com.au/entain-...-in-australia/

It seems to me that is going to get harder and harder for us to regain market share