Originally Posted by
Messenger
Mitch, I would add a third reason for decline and that would be lack of media coverage/promotion. We have failed to break down the bias that the gallopers enjoy. Maybe your first reason encompassed this too but I do not see it as innovation just catching up.
I will forget pay TV for the moment although with the reduction in subscriptions beginning to happen, maybe it can reach enough non converts in the future, but with so many free to air channels now struggling for content how is it that the gallops can put their product on 7Two for more than half the Saturdays of the year and we cannot get ours on any. I think the gallops have realized that with people increasingly betting on TV sport, they needed to be on TV more. Of course they have always had fair News hour coverage and for their carnivlas, this alone we would kill for.
Newspapers are in decline but could still provide valuable coverage/promotion. The Age gives us nothing so maybe we just have to pay for a half page for big carnivals. They cannot refuse our money - they have prostituted themselves for some ridiculous stuff this year. If we were a customer then maybe they will butter us up with a column inch or two sometimes