Originally Posted by
Mark Croatto
It's always intrigued me how popular reality shows are, regardless whether the topic is cooking, trawler fishing, renovating houses, or prospecting for gold, they all seem to have a very strong following. I've given it some thought and I think it comes down to the fact that as humans most of us enjoy challenges and the pursuit of a goal. Striking gold, and how people got there is always interesting, hence why racing has been popular over the centuries. When you consider how many of these programs now exist it goes some way to explaining how good old fashion racing, as an entertainment option, is now struggling. Unfortunately we have kept doing things the way they have always been done and as a result we are struggling to keep up.
Having said that I am by no means suggesting we are a lost cause as there is one specific example from which we can gain confidence and that is Poker. I am stunned, that a game which is so boring to watch has all of a sudden become so popular. Quite amazing really and if you took a moment to consider why it has all to do with the way it has been promoted. The television presentation of it is laced with interesting snippets about the players, their strategies, and the risks and gains that can be made. The way they have dressed poker up is what is behind its meteoric rise in popularity, a popularity that is evident by the number of people that play it now in pubs and clubs. Our harness racing product is still being promoted as it always has and is it any wonder we are lagging behind!
I have no doubt that promoting our sport in new ways where we highlight the rivalry between stables, the strategies of drivers, the preparation of horses is one important way in which new fans can be reached. For goodness sake, they have made buying garage lockers filled with rubbish sexy, exciting and entertaining; surely we can do much better when you have the horses we enjoy so much as the centre piece. Why hasn't someone produced a reality show about harness racing which follows a couple of harness racing stables as they have gold mining crews in Gold Rush Alaska!!!!!