I've mentioned it before. Have a Black's a Fake theme night , with an appearance of the now retired champ. That should bring a couple of thousand through the gate. Photos , giveaways , proceeds to a charity.
As for Melton , keeping Melton for Friday nights is financial suicide , as far a track attendance goes. The only way , is for the directors to finally admit they made a mistake and start racing on Saturday night instead. How they ever considered that Friday night racing at Melton would be a success is beyond me.