"QUEENSLAND’S TICKET TO THE WORLD’S RICHEST HARNESS RACE THE $2.1m TAB EUREKA IS HERE!"

It is certainly an interesting concept, especially the auction of the slots/draws with the stipulated horse conditions

https://www.racingqueensland.com.au/...ess/the-hayden

Disappointed that the best they could do for a name comes from a different sport but maybe that will catch a few non followers