G'day Ray,
mate I don't think anyone is saying that our administrators should just give up and go home, more that this particular "IDEA"? is NOT trying something different at all but a cheap and nasty copy of what someone else is doing. New ideas to market what we have/are is what we need for sure, but to change into something we are not in an effort gain short term attention??
My personal belief is that marketing strategy should be the games #1 priority, and anyone who knows anything on that subject will tell you "don't send mixed messages". I for one think this particular tripe was thought over a few too many beers and then refined throughout the subsequent hangover.
If you want people to believe in you and your product you DO NOT get wishy washy about what/who you are, the result if you do is a lack of trust in the eyes of the people your pitching to. I am not an expert on marketing but these are basics, pure basics and that is why cannot understand why this crappy, crappy proposal got as far as being aired, I am honestly completely bewildered!!!
Cheers,
Dan