Are we targeting an 18 to 30 demographic Rick? And why if we are? Isn't the colour of everyone's money that they can invest in the industry the same? And which demographic has the greatest discretionary spending power? I doubt it's the 18 to 30 group. We promote the equality of women in harness racing, ( having been involved in horse sports all my life I actually take the equality of women in equestrian sport for granted) but why are we not promoting that unlike a lot of other sports age is not a barrier to becoming involved in harness racing.

Certainly the involvement of 18 to 30 year olds is welcome but maybe we would have more success in attracting them if we reconnect with and rekindle the passion of an earlier generation that have become disconnected from the trots and they then share their rekindled passion with the next generation rather then going in "cold" with the younger generation.