Adam,
Everything that you have outlined is fantastic but it is only what an industry trying to compete in the 21st century should be doing. However it only as it should, gives the industry participants (and its diehard fans) the modern facilities that they deserve. As an aside the very best drivers rooms were at Wyong but they were built for jockeys, what a difference.
In a past life I was heavily involved in marketing and our mantra was to take the product to the users (our brand or not) and those that may become users using the tools available at that time.Unfortunately Harness Racing seems only to 'preach to the converted' by using old media ie: Tv and newsprint. It just doesn't cut the mustard these days. The current generation neither watches TV as we know it nor read newspapers but a 'like' hit on facebook or youtube can generate a flurry of activity. The big question has to be - How do we target and then direct this social media to
garner interest in this sport so as to begin to build a new fan base.
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