https://harnessracingupdate.com/2019...-to-the-track/
"If you’re in it for fun and not for profit, you only need a small percentage.
The entertainment attributed to horse ownership is unmatched by any mainstream sports exposure. Simply put, that’s why and how thestable.ca works.
By changing the way we approach the general public and the message we attract them with, you will see an influx of interest and ownership requests never seen before.
Again, this isn’t hypothetical jargon, this is reality. Thestable.ca just surpassed 600 active clients before Christmas and now sits at 604. Our average client owns no more that four per cent of any horse.
We don’t sell investment, we sell entertainment. And we make good on our promise."
a very interesting piece from Anthony MacDonald again