As per usual when Spring comes around I have been watching 7's coverage of the gallops.
It looks bloody fantastic
The only way you can make racing look that 'fantastic' is to have those sort of hours of coverage -
In order to tell the personality & horse stories, show each of the horses 'close up' in the mounting/parade yard, have fantastic camera work, detailed analysis etc etc
Even if we have to mortgage Melton and Menangle we have to get that sort of coverage at least for the MM, Inter, Breeders Crown, Hunter-Vic Cup
And advertise it to the hilt with some big names fronting it - to get converts

Maybe the Perth Million dollar Inters can be the start. We have to start now with finding the right big name personalities to front it (along with the most presentable of our real experts) - there must be some with some link that we can develop even a general interest in racing would be a start. Then we spend whatever it costs to have it uninterrupted on 7Two