You have a valid point Kev, and for more then it just sounds good. The first figure in an $ amount is the one that has the greatest impact on people’s perception of value so a $4000 first prize is way more attractive to most then $3990 even though it’s just $10 more.
And on the reverse side, the previously advertised $10000 service fee, no discounts, for Lazarus as per his American owners requirements is now advertised on Yirribees website as $9900!