Good post Kevin.
It's hard for a Marketing Manager to deliver significant achievements in just 5 months especially if they have limited industry experience. Furthermore, they may be constrained by the strategy, wrong KPI's etc.
Yes, we need leaders like David Martin. He seems to be making decisions based on the voice of his customers and has some short term wins. Let's hope that his early successes are sustainable and not at the expense of the breeders, owners etc. and future of harness racing.
We can look at Gallops, French, US etc. and should see what's working and what isn't. However, we do have different problems to them and so we need different solutions.
Australian Harness Racing is a different product in some ways with some real competitive advantages. We don't seem to capitalise on these to our benefit.
We need to solve our biggest Problems. What are they (top5)? Will more publicity help these?
Innovative thinking - See how the UFC (Ultimate Fighting Championship) became a $4B industry in a short time from nothing. http://www.punditarena.com/boxing/jo...just-15-years/
Thanks,
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