This is a very specialised area - media and marketting. How to ramp up the image of the sport needs professional advice from people who are qualified and expert at giving such advice. I would recommend that the industry invests in professional marketting consultants to make an informed report with key recommendations for the board and membership. Sadly, many industries have dwindled because of poor marketting, research and/or investment decisions. I can tell you as a social scientist, we know that the most successful businesses engage in ongoing research and development to ensure that their product is ahead of the market and provides what the market needs. Is Harness Racing Australia engaged in ongoing Quality marketing and research. I underline the word quality - because there are some people who do such consultancy work, however, they are not suitably qualified or skilled to do what is needed.