I begrudgingly accept that perception can be as important as reality but wonder if we are barking up the wrong tree when the HRV strategic plan states:

An undesirable perception of Harness Racing with the latest extensive research (Colmar Brunton 2009) revealing that Harness Racing is viewed as:
- old and dated
- races are too long
- a boring sport
- an ageing demographic
- a predominantly male sport
- high number of short priced favourites

There is no mention of 'not getting a run' and as we all know the doggies can be 'knock em down derbies' but the punters still plonk it on

ps Has there been any credible research to show that sprint lanes increase turnover?