So as a west aussie, I've noticed that a certain trainer is always very confident about his horses. What happens is that opposition trainers believe the hype and let that other trainer's horses go along as they like in front, sprinting the last section resulting in the horse winning as it wants, perpetuating the belief that the horse is good. I always tell my dad that his horses are less than they are and it always turns out to be true because I always see undefeated horses have easy races and win... until someone decides that enough is enough and takes them on and the favourite loses releasing the floodgates of losses. After which the trainer stops saying his horse is unbeatable. self fulfilling prophecy. anyway what I mean is that trainers talk their horses up to put other trainers off. and it works.