2018 Victorian Interdominion

[Messenger]

If people in central Melbourne want to go to the Inter heats they can go to Melton. They can now go to Cranbourne as well so its the same demographic. Ballarat and Melton very close also. There is significant crossover with the the same demographic are getting to go to two rounds of heats whether that be Ballarat/Melton or Cranbourne/Melton.

If you had just one of Ballarat or Cranbourne perhaps you could get away with it, but the key thing about opening heats up to other tracks was to give the opportunity for a different group of people to see the top horses, and the selection of Ballarat and Cranbourne doesn't really open it up to a different lot of people like locations further away from Melton would have allowed.

I thought you were a Sydney-sider Breno
You need to understand that the demographic centre of Melbourne is not the CBD - it is Glen Iris which is 25 min to the East, 25 min that you need to add on for them and you would already have read the difficulty of CBD workers/dwellers of getting out of the CBD to Melton (thus the criticism of Melton as our Metro track ), imagine having to get right across it

It gets worse because Glen Iris is just the midpoint - HALF of Melbourne's population is to the east of them THUS making Melton well over an hour away

66% of Victoria's population is in Melbourne - that means 33% of the states pop is in Melbourne to the East of Glen Iris (E, NE, SE). We are talking a couple of million people without even counting Country East who may consider going to Cranbourne if we can get it right

This the demographic that we are targeting - Glen Iris and the East of them who only have to travel half an hour or less to Cranbourne Not over an hour to Melton