Doesn't worry me that much David. I've become selectively blind to most advertising just as I invariably become selectively deaf when the NFL is on ESPN.
Besides, we have to be realistic. At this point in time it doesn't appear likely that JC will score himself an agent commision for selling Auckland Reactor AGAIN! ...and this site has to be paid for somehow. I say knock yourself out Jules. Traffic = advertising $. Just as long as I don't get 'Reduce your Carbon Footprint' or similar Eco-Marxist bullshit adverts popping up in my posts, we'll get along just fine.